Great example of marketing as service…
from Adatos newsletter.
Method Framework’s article explains how strategic planning needs change in fast moving markets.
Mark Holdreith, Partner, Media Advisory Partners
Media Advisory Partners Serves As Exclusive Financial Advisor
In Pocket Ventures Acquisition of Space News
Deal Is Latest In Essential Restructuring of Mid-Market Media
New York, NY – [date] – Media Advisory Partners today announced it served as exclusive financial advisor to Pocket Ventures LLC in the group’s acquisition of Space News® print and digital media assets from Imaginova Corp. The transaction is the latest in an essential restructuring of mid-market media. Space News creates the media of record for the civil, military, and commercial space and satellite communications businesses, and has been serving the category for 23 years. It currently publishes weekly print and daily digital news.
“The mid-market is ripe with brands that have global strength and unrealized value,” said Mark Holdreith, Media Advisory Partners. “Matching those opportunities with the right business models can take time and patience, but invariably offer terrific payoff for all concerned.”
Media Advisory Partners worked with Pocket Ventures for nine months to identify the opportunity, initiate the transaction, assist with negotiations, and act as sole financial advisor to Pocket Ventures to complete the transaction. Pocket Ventures executives previously transformed the traditional print brands of Inside Communications into integrated digital, print, and event businesses. A new company, Space News Inc., will retain the current Space News staff, including Vice President/Publisher Paul McPherson and Editor Warren Ferster.
“Space Newsisthe only weekly exclusively covering space issues, and has a clear world-wide leadership position in print,” said Space News Inc. Chairman Felix Magowan. “We intend to build upon that by aggressively investing in digital initiatives. The space industry can be assured that we are responsible, long-term media investors who have the highest regard for Space News’ editorial quality and intend to uphold that tradition.”
For more information please contact: Mark Holdreith, email@example.com
Founded in 1989 and published 49 times a year and daily at www.spacenews.com, Space News is the bible of the aerospace industry, giving readers news and information they require and marketers a venue to speak to true decision makers in the industry. Based in Springfield, VA it counts among its 45,000 readers in 50 countries and 75,000 unique monthly visitors a literal Who’s Who of key decision makers in the $100 billion space business. Space News is available by subscription for $209 per year.
About Pocket Ventures LLC
Based in Boulder, Colorado, Pocket Ventures is a media, information & event acquisition group making control investments in profitable, small to middle-market consumer and B2B brands in the outdoor, sports, environmental & technology arenas that have a digital upside. For more information please see www.pocketventuresllc.com
About Imaginova Corp.
Imaginova owns Orion Telescope & Binoculars, the world-wide leader in state-of-the art astronomy tools for enthusiasts. Since 1975 Orion has been offering telescopes for sale direct to customers, with an unswerving commitment to best quality products, value and unmatched customer care. For more information please see www.imaginova.com.
About Media Advisory Partners, LLC
Media Advisory Partners is an unconventional financial advisory firm specializing in developing solutions to the complex financial and strategic challenges of middle market corporate clients and educational institutions through its consulting, development, and transactional services. For more information please see www.mediaadvisorypartners.com.
This article clearly predicts that mobile advertising will siphon ad dollars from old media. The only question is when?
Rob Garrett, Partner
Matt Comyns, an Executive Search executive at Russell Reynolds Associates brought this article to my attention. I am happy he did as the study helps quantify the challenge brick and mortar retailers face when consumers visit their store to view products but then turn to their smart phones for price comparisons…comparisons that often lead to the consumer buying elsewhere. as the article points out that retailers, especially Target, have cried “foul” and are pressuring vendors for relief. it will be interesting indeed to see what solutions manufacturers offer their retail partners.
This article focuses on a current conundrum: how to take advantage of the vastly increased amount of information about advertising measurement to make good placement decisions? There is no satisfactory answer yet.
Rob Garrett, Partner
Here David Carr publishes his full interview with John Paton, CEO of both Media News Group and Journal Register Co. Paton presents his vision for newspapers focusing on local news and dominating consumers’ needs for local coverage.
I think his ideas have merit. We will see how successful he will be.
Rob Garrett, Media Advisory Partners