Matt Comyns, an Executive Search executive at Russell Reynolds Associates brought this article to my attention.  I am happy he did as the study helps quantify the challenge brick and mortar retailers face when consumers visit their store to view products but then turn to their smart phones for price comparisons…comparisons that often lead to the consumer buying elsewhere.  as the article points out that retailers, especially Target, have cried “foul” and are pressuring vendors for relief.  it will be interesting indeed to see what solutions manufacturers offer their retail partners.  

Mark Holdreith, Media Advisory Partners

This article focuses on a current conundrum: how to take advantage of the vastly increased amount of information about advertising measurement to make good placement decisions? There is no satisfactory answer yet.

Rob Garrett,  Partner

Here David Carr publishes his full interview with John Paton, CEO of both Media News Group and Journal Register Co. Paton presents his vision for newspapers focusing on local news and dominating consumers’ needs for local coverage.

I think his ideas have merit. We will see how successful he will be.

Rob Garrett,  Media Advisory Partners

David Carr here does his usual good job of reporting but in this case he focuses on John Paton, who is leading the way in trying to adapt the newspaper business to the new digital world. I say Godspeed.

Rob Garrett

in this NY Times article, Bill Keller discusses the value of our elite higher education system and the benefits of the current systems disruption…distributed learning.  He makes a good case for both operating together. 

Mark Holdreith, Media Advisory Partners

This interview between Martin Langeveld and Dean Singleton, one of the most forward thinkers in the newspaper world, summarizes one man’s recipe for continuation of the newspaper business: continued consolidation and more cost cutting. My question: what will remain when all of this is accomplished? Will the storied newspaper brand names survive the homogenization?

In this Education Week opinion piece, Tony Bennett, Indiana’s superintendent of public instruction and the chairman of Chiefs for Change, a bipartisan coalition of state education leaders committed to comprehensive education reform, supports  the NCLB waiver.  He writes:

In many ways, this state-led reform movement has blazed the trail for a federal system that operates in a similarly effective manner. States should have the freedom to innovate as long as they are willing to embrace strong and swift accountability measures. At the federal level, expectations for a waiver policy should be high and clearly defined.

Mark Holdreith, Partner, Media Advisory Partners 

Education Week reports on the harsh budget realities facing many of the nations school districts as the school year sets to begin…

“At least 23 states have approved cuts to K-12 programs in fiscal 2012, which in most states began in July, according to the Center on Budget and Policy Priorities, a Washington group that analyzes the impact of government policies on low- and moderate-income Americans. All told, those cuts will have a greater impact on education, health care, and other state services than in any year since the recession began, the center concluded.”

I often hear that “throwing more money at schools is not the answer”.  While spending wisely and innovation for positive and efficient change are part of the answer, it is certain that the spending cuts to be suffered are forcing difficult decisions with negative impact to student and community.  

Mark Holdreith, Partner, Media Advisory Partners

world-shaker:

Scenario 1: So you just wrote something great the old fashioned way: on a piece of paper. Now you want to share it with your friends, a loved one, your teacher or your students.

Scenario 2: You have a few great printed photos that you think would look great in Instagram. But you don’t have a scanner and taking a picture of a picture is just a huge hassle.

Scenario 3: You are a teacher and wish students could simply scan their homework assignments in and send them to you via a Dropbox-like system. ( Ideal for distance or online-learning organizations.)

The Solution: There’s a new scanner that’s just been released that makes it easy, fast, and cheap to scan just about anything and quickly send it automatically to a storage cloud as well as social networks, iPads, iPhones, Evernote, Google Docs, and more. It’s called Doxie (cute name, no?) and it’s definitely worth checking out. It runs about $119 for an ‘education’ version which is simply a lower price point of the regular scanner for teachers and students.

Seems pretty interesting. (Disclosure: The reviewer was given a demo model to explore, but was not endorsed for the review).

Mashable business and marketing editor, Todd Wasserman reports on a very interesting study from the University of Oregon School of Journalism and Communication, which found that people tend to remember print news more than online news.  Learn the details by clicking on this blog title above and take the poll to have your opinion counted.

Mark Holdreith, Partner, Media Advisory Partners